This is a summary of this week’s show. Listen in at Value Line Observer: Feb 12 2010
Val’s Three Best Ideas This Week
McGraw Hill (MHP)
Despite being wrong on newspapers for many years, i’m forging ahead with the view that McGraw Hill is an attractive stock at current prices. Largely, the results speak for themselves. Rather than have to bet that things will get better at some point, with MHP you simply have to believe they won’t start to deteriorate. Admittedly, this is for entertainment purposes only, but I think the business and educational markets that MHP serves might be a bit more stable than the fickle public consumer of newspapers and magazines. The company owns the Standard and Poor’s business data and credit ratings business, which while bruised from the financial crisis, appears to have seen its revenue stream stabilize. On the education side, I believe there is a book business, and perhaps more, it’s not entirely clear from the report exactly what’s in the education division. But what is clear is that the company has been earning stable operating margins in the 30%’s for years, and that has translated into a mid-20’s% return on capital. With modest leverage the company earnings a return on equity nearly 40%. As far as valuation, it’s cheap enough to make me want to do more work, at an enterprise value to EBITDA multiple of 7x. I might look at that as a 14% (1/7) cash return on cash price for the business, plus with just a 6% annual growth in value, I’m at a 20% annual return.
Harte-Hanks (HHS)
This one seems pretty simple. The company is a grass roots generator of information used by direct marketers to prospect for new customers. This data is increasingly valuable when many traditional sources for marketing prospects have become less successful than in the past, namely list rental from publication subscriptions combined with driver’s license data. Meanwhile, the recent environment has been one that can easily mask any long term trends going on in advertising or marketing, since almost everyone simply stopped spending any money on anything, period. Since history suggests that business is comfortable spending about 5% of sales on advertising, and since direct marketing is demonstrably a higher return on investment vehicle than mass marketing, my underlying thesis here is that HHS is serving an industry gaining share, and is gaining share within it. I like the fact that the company has been consitently profitable with a mid-teens operating margin at a minimum, and has maintained nearly a 10% return on total capital during one of the weakest advertising periods on record. The valuation of 5x EBITDA seems to reflect the on-going concern that advertising, or specifically, prospecting, is unsustainable, yet I think it is. There’s your stock market!
Value Click (VCLK)
This story is similar to HHS in that you have a specialty provider of services to a niche advertising market, in this case online advertising, and yet big-picture trends combined with the current valuation make this at least a compelling homework assignment for someone. Sure, internet advertising is down, so is everything. The trends to bet on would seem to me to be the notion that internet impressions will continue to gain share of overall impressions, including things like TV, newspapers, magazines, billboards, in-store, etc. That seems like a safe bet. Secondly, the value of internet impressions would seem likely to grow to the level of print and TV medium as those impressions become more apparent as a driver of buying behavior. As they gain share of impressions, that seems likely. The combination should make everyone in the business better off, including the middle man between advertisers or ad firms, and the websites where the ads go. I don’t know what else could be wrong here to make the valuation 5x EBITDA beyond just the concern that the Internet isn’t coming back. It may just be that at an $800 million market cap, it’s simply off the radar.
Val Hughes
2-12-2010
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